Stronger station advertising rules

Steps are being taken to ensure all content on screens at Metro Trains Melbourne stations meet community expectations.

Passengers line up to catch a City Loop service.

Content shown on screens at train stations should always be respectful and appropriate.

A review by Transport for Victoria found there were clear guidelines in place for traditional paid advertising, but they were not being applied to all forms of paid content.

It also found a stringent review process and compliance regime to monitor content was not in place for all content shown.

Advertising guidelines have now been extended to cover all paid content on MTM station screens.

MTM is working with content providers to: ensure all content shown on its station screens complies with the changes implement a clear complaints process.

MTM is also exploring initiatives such as closed captions to ensure content is accessible and to minimise platform noise.